When you promote products to people who are on your list, they are more likely to buy from you. Why? Because they already know, like, and trust you. It doesn’t matter if they are products that you created, or if they’re affiliate products. Once someone likes you, they’re more likely to buy from you. If they’ve already bought from you in the past (or through your link), they’re even more likely to do so in the future.
It also costs less for you to promote to your current audience than to new ones. These people are already on your list, and you’ve already built a relationship with them. On the other hand, with a new audience you need to go out and find them first, and then start to build a relationship with them. This can cost actual money if you pay for ads, or can cost you time in having to promote yourself and your blog.
If you have people on your list who have already purchased from you, you can find complementary product to promote to them. If the people on your list have not bought from you yet, you can promote any products to them. The best way to do this is with good list segmentation.
Segment Based on Behavior
No matter what, you should be building your list. Whether you are going to share products that you created, or promote affiliate products, it doesn’t matter. You should build your list. Why? You’re more likely to make sales with your list than any other way that you come across people, whether it’s your blog, social media, or something else.
Once they’re on your list, you can start building a relationship with them. One way you can do this is by segmenting people based on their behavior.
If someone is on your list because they bought something, it’s very different than if they signed up to get something for free. You want to know which is which. It will make it easier to “talk” to the person knowing that they bought your product or if they didn’t. You’ll know what to recommend to them.
Set Up Evergreen Product Promotions in Your Autoresponder
Having evergreen product promotions in your autoresponder lets you promote awesome products. It doesn’t matter if someone signs up to your list now, or three years from now. These products will still be good and will still be available.
By having them in your autoresponder, you know that every single person who gets on your list will eventually get that product promoted to them. You don’t have to worry about bringing it up on blog broadcasts in case someone hasn’t seen it before.
It means you can have a nice long autoresponder series, knowing that everyone who joins your list will get great content and promotions. You can set it up once, and then not have to think about it again since the promotions will all still be available.
Find Complementary Products and Services to Promote
If you’re selling your own products, you want to make sure that you find complementary products that work alongside your own products. This way you can help your audience more. Plus, if you know that your customer is interested in something enough to buy a product on it, they’re probably also interested in other similar topics.
The key here is to keep doing it. If you promote products only once, you’ll miss out. People need to see products at least a few times before they even notice it. Then they can decide if it is for them or not.
Set up your autoresponder evergreen promotions to go to people who don’t buy or don’t open more than once. Set it up so that it will send to those who haven’t responded at least seven times. That may seem obsessive but remember that it’s not likely they’re really seeing it every single time and if you’re segmenting (which should work automatically in the system you choose) it will work out great.
Plus, you’ve probably heard that people don’t really notice something until they’ve seen it seven times. So by allowing them to see the content seven times, there is more of a chance they’ll really notice it.
Every time your customer does something – from responding to an email to clicking through to a sales page – after buying one of the products you recommended, track it and segment them further so that you can do it all again. If you keep your eyes open to products that can help different segments of your audience, you’ll be able to add evergreen promotions and short-term promotions often that will get interest from your customers for the long term.