Using video is a great way to reach your target audience. Video marketing is a powerful tool that can be used to grow your business. It helps you build trust with your audience, generate leads, and increase your conversion rates.
It doesn’t have to take long to create a video either. Get out your smartphone. Have someone hold it for you, lean it up against something, or even hold it yourself and you can start. Videos don’t have to be too long, so you can be done in just a few minutes and can then upload it to a service. You don’t need to be professional or spend hours creating them. You don’t need to be technical, and only need to know how to hit the start and stop buttons.
While it’s easy and quick to create, it can really help you grow your business.
Here are eight ways to use video marketing to grow your business:
Start a YouTube (and/or TikTok Channel)
TikTok and YouTube are both social media platforms with millions of monthly users. TikTok is a micro-video app that allows users to post short clips with music in the background. YouTube’s streaming service enables people to upload and share long-form videos easily. If you have videos on these sites, people who enjoy watching videos will find you. These people might not be interested in reading blog posts, and never would have found you otherwise. Share things with them.
They’ll get to know you better by watching your videos, and may start to follow you. You can also share your website with them, as well as direct them to sign up to your list. This will allow them to learn about you, and trust you more. This can help you educate them as well as make more sales from them in the future.
Tell a Story
Storytelling is a great way to create a message that your audience will love and stay interested in. It is always the best way to persuade your audience or make them feel a certain way. It also helps people get to know you better. If they know you better, they’ll like and trust you more too. So, if you want to make the best impact with video marketing, tell a story.
Many people like to hear what others have to say about a product before buying it. Watching a review can help someone learn a lot. They’ll get to hear exactly what you liked and didn’t like about the product. Since it’s video, they might get to see the product too. Depending on the product, they might even be able to see the product “in action.”
What’s even better is that when watching a video about a review of a product is that you can show emotion through it. When someone is watching your video, they’ll get to hear and see how much you like a product. A lot of times that isn’t easy to convey via text, but with a video they can see your passion about the product. They will be able to hear that you’re excited by it and really recommend it. Video can definitely help you sell products.
Educate your Audience
People want to learn things. Think about the last time you wanted to learn how to do something. Did you go to YouTube so you could not only learn how to do something, but see exactly how to do it? That’s what people love about videos. They can see exactly how to do something. Why just read about something when you can watch it too?
Informative videos are what keep your audience interested. It also helps them want to share your videos with others. The more engaging and informative your video, the more likely that your audience will consume it and share it with others.
Showcase Your Products or Services
Video is a powerful marketing tool in the modern-day business world. It’s also one of the most powerful ways to highlight your products and services. Statistics show that businesses who use video as part of their marketing efforts are more likely to generate leads, convert leads into prospects, and close sales faster.
The benefits of performing live events on social media are endless. Live videos don’t get lost in the feed, and you can reach a wider audience. You can also interact with your viewers, which builds relationships. As you do more of them, you’ll find that more people show up to them and start to look forward to them.
Let Your Audience get to Know You Better
When someone only knows you by reading text from you, they can only know you on a certain level. Sure, they might know a lot of facts about you, and have heard a lot of stories, but they probably wouldn’t say that they knew you.
When someone watches a video of you, they get to see you and hear you. While it’s not quite the same as being in the same room as someone, it is pretty close. This helps people get to feel that they know you more. When they know you more, they’re more trusting and take more seriously the things that you have to say.
So if you can give your audience the chance to see and hear you, you should definitely do it. Even if you don’t enjoy doing videos often, giving them the chance to see and hear you can greatly improve their view of you.
Get Higher in the Search Engines
When you think of someone finding you via the search engines, you’re probably thinking of blog posts. Videos are so helpful now though that if you do a search, there is a good chance that videos will come up high in the search rankings. So if you’re trying to be higher in the results when someone searches for certain keywords, create a video around that keyword. Not only will you be helping someone, but there is a good chance your video will end up higher on the search engine results than a blog post would have.
This will cause you to get more traffic, and build your audience faster.
As you can see, there are many different ways to use video marketing to engage and interact with your target audience. Using videos is a powerful source of content that is attractive to many online users. This helps you increase your reach, build a loyal audience, and make more sales.